In order to get started on mobile local SEO , the business owner has to understand the needs and expectations of customers. A study by Google found out that 60% of smartphone users expect a website to load on their device in less than three seconds. Half of the mobile users would not recommend a site with a bad mobile experience. Great mobile experience goes a long way in attracting and retaining target audience. The need to optimize mobile websites is critical in driving revenue upwards. Increase in mobile adverts and marketing are a great opportunity for a site to grow its revenue; getting the local SEO basics right is critical to the success of a site.
Mobile marketing would not be complete without mentioning mobile apps alongside mobile sites. Both can be used conveniently for effective local SEO on mobile. There is, however, a difference between both of them. A mobile website is a site that is optimized for mobile experience, while a mobile app is a software program that runs on a given mobile platform, delivering content from a given website. In terms of application, there is a huge difference, too. When a person is looking for information, they look up the website first rather than heading for the app in the respective app store. In terms of local SEO, it would be better to invest in a mobile website first before heading out for the app. Furthermore, a platform may disappear due to stiff competition but the web will be there even after five or so years and still look great.The Local SEO Basics by Pat Mitchell